Luma Pricing
AI Pricing – Real Dollar Cost
Plans
About Luma
Luma makes video with its own Ray models (Ray3.2) and many third-party models such as Kling, Veo and Seedance, with HDR output and editing tools.
Who it's for
Creators who want several top models and clear per-second pricing in one place.
Free plan
Luma has no free plan; the cheapest plan is Plus.
How the credits work
Ray3.2 at 720p costs 100 credits for 5 seconds and 300 for 10 seconds; 1080p costs four times as much. Every plan includes commercial use.
Luma cost per clip by model
| Model and resolution | 5s clip | 10s clip |
|---|---|---|
| Ray3.2, 720p | ~$0.30 | ~$0.90 |
| Ray3.2, 360p | ~$0.06 | ~$0.18 |
| Ray3.2, 540p | ~$0.15 | ~$0.45 |
| Ray3.2, 1080p | ~$1.20 | ~$3.60 |
| Seedance 2.5, 480p | ~$0.54 | ~$1.08* |
| Seedance 2.5, 720p | ~$1.17 | ~$2.34* |
| Seedance 2.5, 1080p | ~$2.87 | ~$5.73* |
On the Plus plan at today's price, worked out from Luma's own credits per clip. * scaled from the clip length the tool lists. Bigger plans cost less per clip.
Luma price history
No price changes since GenCost started recording Luma's prices on 2026-11-08. Every change will show up here, with the date.
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Luma pricing FAQ
How much does Luma cost?
The cheapest paid Luma plan is Plus at $30 a month ($25 a month if you pay yearly). The biggest plan we track is Ultra at $300 a month. Prices checked 2026-11-10.
Does Luma have a free plan?
Luma has no free plan; the cheapest plan is Plus.
How much does one video clip cost on Luma?
On the Plus plan, one 10-second clip with Ray3.2, 720p costs about $0.90 (300 credits). We work this out from Luma's own credits per clip and today's plan price; higher resolutions and premium models cost more. If you usually need 3 tries for every clip you keep, plan for about $2.70 per kept clip.
Are there hidden costs with Luma?
No free plan. 1080p costs 4× the credits of 720p (Ray3.2).